Your Business Profile is a free tool that allows you to take charge of the way your business appears on Google Search and Maps. With your Business Profile, you can connect with customers, post updates, list your products and services, accept online orders, and more. Remember, a Google My Business Account does not automatically create a Business Profile it gives you access to it and the ability to add more to it. So, if you’re aiming to connect to your target audience in this case, the people who are within your service area verifying, updating, and optimizing your online information through Google My Business can help.
Google My Business is used primarily to help businesses grow their online presence and connect with customers. If you’re one such business owner, something you might not realize is that creating a Business Profile does not give you management over it, and you need those management and editing capabilities if you want your Business Profile to work for you as an effective SEO and lead generation tool. Whether you’re a restaurant, store, or service provider, your profile helps customers do business with you easily and directly with product inventory, ordering, bookings, quotes, and more. The Business Profile may also get populated with information that Google pulls in from across the web.
For a quick recap for those who aren’t familiar with the service, Google My Business (or GMB) is a free internet-based service designed to help promote local businesses online. The completeness and accuracy of your Business Profile impact its rank, so make sure to provide the requested information in every section of your Google My Business dashboard. With a clear understanding of exactly what Google My Business is, how it works, and how to use it, you can now see that using this free tool isn’t just a good idea for local marketing but a must. So if you want to take the daily activity of checking your Google My Business Management account, including making sure that your GMB profile is optimized, up-to-date, and contains your lasted and most up-to-date content and offers, give us a call.
It’s a tool that enables business owners to manage how they appear online across Google and make their business stand out. Also remember that creating Google My Business account does not give you automatic access to your Business Profile. There are a lot of ways consumers can interact with your Business Profile, and you use your Google My Business account to engage back with them. Just as Google has algorithms for ranking its ads and websites, it also has one for ranking Business Profiles.