How To Add Your Business Description. Log into your Google My Business (GMB) account and navigate to the Info section on the left-hand side of your screen. You can use your business description to add value to the information already included in your Google My Business listing. Keep it relevant, make every word count, and stick to the rules.
The “Business Description” is a pretty new one, so chances are your competitors haven’t added one yet — use this opportunity to stand out. The business description can show up in the local knowledge panel in search or in Google Maps results for the business. Google My Business is one of the best free tools Google offers to help local businesses improve their visibility online. As I mentioned, Google says it doesn’t use descriptions in rankings — but your keywords are relevant to your business and what you offer your customers, so I’d include them just the same.
Google has announced on Twitter that you can now add a business description to your Google local listings directly within Google My Business.