Optimize your Google My Business ProfileUse your current business name. Make sure your hours of operation are correct, Write a compelling description. Upload videos, if you have them. Optimizing your Google Business Profile sends these signals to Google to rank you higher in local results.
Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and enables potential customers to quickly find, learn about, and engage with you all from the SERP. So focus on using your Google My Business dashboard to get your Business Profile to represent your business as accurately and thoroughly as possible, and then make sure to maintain this, and you will reap its benefits. You can use Google My Business to crop the image in your browser or use a tool like Canva to size your image to 1024 x 576 pixels. Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps.
By activating the Google My Business messaging feature, you unlock the option for customers to ask you a question via SMS text straight from your GMB listing. Doing this will also give the most leverage for your business on Google and third-party platforms that use the Google Maps API to generate location information for users. To enable messaging, select the “Messaging” tab in your Google My Business dashboard, and you have the option to install this via Google Play or the Apple App Store. Google My Business, Google Places for Business, and the Google+ Pages Dashboard were the best ways to manage your business information previously.
Posts are created in your Google My Business dashboard and show up on the “Updates” section toward the bottom of your Business Profile. Including important keywords and search phrases to your business profile will be incredibly helpful, especially since your business website is listed directly within your GBP. Adding products and services is especially helpful if your offerings are not made clear in your business name. Once you complete this process, you will be taken to Google Business Profile Manager, where you can manage your business profile and modify your details.
The first thing to note is that the brief description that appears just below your business name in your Business Profile is not actually in your control. Google My Business positions your important business information in front of the eyes of potential customers who are looking for your product, service, or experience.