Go to create a profile, Enter the name of your business. Enter the service area of your business. When potential customers search for your business, what do they find? Go ahead and search for it in Google yourself, we’ll wait. If you’re a new business or haven’t set up a Google My Business profile yet, you may not have found a whole lot.
Without setting up a Google My Business Account, it’s very difficult to have control over these answers on the world’s most popular search engine. This makes it more difficult to manage your business’ online reputation and have control over what is often your customers’ first experience interacting with you. With the account, you’ll be able to access your dashboard at any point — no matter where you are — with the mobile app. That means when a review or question comes, you and your employees will be able to jump on providing a response and winning a new customer immediately.
If you’re a service-based business without a primary location, select “Specific areas and type in the regions you serve. If you do have a physical location and only serve people within a certain radius, select “Distance around your business location and type in as many miles or kilometers as you’d like. If there is more than one category that applies, just choose the one that best fits your business. You can change or add more later on.
Otherwise, while you wait for the postcard to show up, take some time to complete your listing by adding your business’ hours, any missing contact information, a business description, and a profile photo. With our app, it’s easy to send a link to the review right on the spot, even if you operate in multiple locations. Once your employees have downloaded it, they can send a custom link to your customers’ phones within seconds of completing their transaction. Not only does this give you a better chance of getting that Google review even before they leave, but you will also be able to capitalize on the personal connection that your employees have established with the customer.
If you’re running a small business and you don’t have a Google Business Profile, you’re missing out on free advertising. Simply put, Google allows businesses to create a business page detailing the services they provide, hours, location, contact information, and more. When your customers search for your type of business, they will be able to find your business listing. Google Business Profile (GBP) has gone through several names over the years, most recently going by the moniker of Google My Business (GMB), and is sometimes erroneously referred to as Google My Business Profile, Google My Business Account, or Google Business Account.
While the name has changed over time, the function has remained the same. Google Business Profile allows business owners to manage the online presence of their business. When your customers search for your business or service on Google search or within Google maps, Google pulls local results in what is known as a “map pack”.. The businesses which show up in this map pack all have profiles within GBP.
It’s possible that a listing already exists for your business, even if you haven’t made it yourself. Google allows for crowdsourcing — essentially allowing customers to create temporary listings for the businesses that they frequent. Your business should have its own Google Account associated with it. While you could technically use your personal Google Account, it is better to create a dedicated account to associate with your business.
To check for an existing listing, simply search Google for your business name. If you have a relatively common name, you may need to add a local modifier to your search. For example, while ‘Cut Throat Marketing’ only turns up our business, if there were several CTMs across the nation, we might need to search for ‘Cut Throat Marketing Columbia SC. The options for verification will vary depending on how much information Google already has about your business.
One feature that you may want to consider is Google’s built-in business messenger. This is a great way to get more leads, however it requires that you check your Google Business Profile inbox on a regular basis. You should include as much information as possible here — specifically highlighting your business location, business category, the products or services you offer, and any accolades you may have won. Even before you’ve verified your profile, you are able to add your company’s details such as business hours, business description, and photos of your business.
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