More people search for businesses online than anywhere else, so it’s important to make sure your local business listing can be easily found on Google and Google Maps. Yes, Google My Business can be very beneficial for businesses that want to increase their visibility and reach more customers. It is a great platform for businesses to showcase their products and services, as well as for customers to learn more about them. Additionally, it can help businesses to improve their local SEO rankings, which can lead to more customers finding them online.
Google My Business provides you with the ability to list your business location on Google Maps and local search results. Additionally, the Local Pack and Google Maps give users essential information they need about your business under your listing. Google My Business is an online tool that allows businesses and organizations to manage their online presence across Google Search and Google Maps. Google My Business comes with powerful features that provide insights on important areas to assist you in creating strategies and in making decisions.
If you combine the previous two Google My Business advantages (being featured in Maps and the Local 3-Pack), you’ll quickly realize the major visibility benefits these features can offer your company. Running a Google Ads campaign is a great way to get to the top of Google, but it can feel easier said than done once it comes time to maximize your Google Ads budget. Despite those amazing statistics, many businesses are still missing out on the beauty of Google My Business. So, if you’re aiming to connect to your target audience in this case, the people who are within your service area verifying, updating, and optimizing your online information through Google My Business can help.
If your business is an online business and you don’t have a physical shop then you should still consider having a Google My Business page. The description is used as an overview about what your business does and keywords related to your business can be used here. Once you’ve created your Google My Business account, your website will auto-generate info from your profile, plus you can customize it with text, photos, and design themes. As you discovered, there are many Google My Business advantages you can obtain by simply setting up a GMB profile for your company.
Here’s a graph showing the list of essential items you should optimize for your Google My Business to work in favor of ranking and SEO.