Google My Business listings are visible to the relevant search terms between Google Ads spots and the first organic search results on Google Search. One way to set your business out from other competitors in your local area is to encourage your happy customers and clients to leave a Google review. The benefits of Google My Business are vast, and companies that take the time to optimize and manage their profiles are more likely to gain more reach and sales from nearby customers. That’s why a Google My Business listing can be one of the best ways to reach warm leads when they’re ready to convert.
A GMB profile is visible across Google’s entire ecosystem, including Google search results, Google Maps and even Google Shopping. Google is a search engine, which means your GMB listing needs to be optimized for keywords relevant to your business. While you can access Google My Business features in the desktop version, the app version makes it even easier to manage your account while you are on the go. By updating your details through Google My Business Account, your business information will always show the most updated information of your business.
To be able to track direct traffic from Google My Business with Google Analytics, and to see how users from the medium are behaving on your website, the use of Google Analytics is required. From boosting your local SEO to helping clients find your street address, there are many benefits of a Google Business listing. Tracking visibility is essential because you can track how different marketing campaigns have affected your Google My Business profile visibility and reach in the Google Search. Google My Business (GMB for short) is a free web tool, whose goal is to help local businesses achieve higher visibility on Google Search for relevant local searches.
Overall, using Google My Business as a tool for online marketing can lower the cost of your online marketing budgets or help to boost results from it. Where customers view your business on Google — report, will show you where the customer saw your business inside Google. Unlike paid social advertising or Google ads, a GMB listing is completely free and gives your business name priority in the search results to increase interest, enquiries and even sales. If you’re thinking of creating a Google My Business page, you might be wondering where it fits in your overall marketing strategy (and whether it’s worth your time).