In other words, Google+ is just one aspect of Google my Business, which contains a number of other features. While Google+ is its own thing, Google my Business allows you to link your accounts together, furthering the point that Business acts as a dashboard for your online business. Google My Business is a free service that replaced Google Places. The service will give your HVAC business a physical location on Google Maps that will help potential local clients to find your services faster.
Google My Business and Google Ads are both suitable for different businesses with different marketing strategies. One of the biggest cons with Google My Business is only being able to list one location because this service uses your physical business address. For your information, business profiles with images have got 42% more requests for finding the direction on Google Maps. Also, many businesses use Google ads (AdWords) for video advertisements on YouTube and Google Display Network.
Google My Business will put your HVAC business on Google Maps, Google’s Local Pack, and Local Finder. Local clients can contact your HVAC business directly from the listing, which will save time and increase the chances of gaining more business. Just below the Google Ads search results, you will see a 3-pack Google Maps results for local businesses matching your searches. Google AdWords strategically places custom advertising for your business at the top of relevant search results.
If you are more eager to spread the word about what your business has to offer, choose the automated Google Smart Campaign tool. We all have realized the importance of having a Google My Business profile, especially the small business owners. But if you are an owner of a large business and handle multiple listings, then the existing Google My Business web experience will remain the same but will be renamed as Business Profile Manager. The top three strategies for marketing your HVAC business through online search results are Google My Business, Google AdWords, and Organic SEO.
If you are a small business owner, you can now manage your listing directly in Google Search or Google Maps without having to access the old Google My Business console. On the other hand, Google My Business is a free tool that you can use through your Google My Business Profile.